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Why Is New Technology So Exciting?

The new iPhone 4 has brought with it a new design, new innovations and new problems. But what is most striking is the amount of excitement and interest it has managed to attract.

 Type into Google the term 'iPhone' and a mass of news stories, blog posts, forum comments and images come up. Look deeper into those and you will find comments, 'likes', 'retweets' and feedback, the majority of which supports the love of the iPhone.

So what is it that makes us feel so strongly about new technologies?

New technology is exciting. Technology drives innovation, provides a service, allows us to do things we may not have been able to otherwise do. Technology opens up possibilities, and most people find that very exciting.

One new technology which seems to be only just beginning to show its potential is satellite navigation. Generally understood to be a vehicle navigating tool, satellite navigation is far more than an annoying voice in your car.

Take iPhone, or indeed any smartphone, apps as an example. So many apps now are utilising satellite navigation, in ways that people may not even be aware of: Foursquare, (a social networking app) uses sat-nav, as do a variety of games and more niche sports apps, such as a tracking app for skydivers.

There are also initiatives to encourage new business thinking around satellite navigation technologies, such as European Satellite Navigation Competition (UKESNC for the UK) which suggests that any idea could become a viable business option with the right support.

So why is new technology so exciting? It's exciting because of the possibilities it opens up. So why not find out where the possibilities could take you at Do you think satellite navigation is a technology to watch? Let us know your thoughts in the comments.

Find out more about the competition, previous winners and how to get involved from UKESNC.

Links: The European Satellite Navigation Competition

Posted By: Laura (Guest Author)
Date posted: 7th July 2010

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